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ofa2021-05:notes:ofa_day_01 [2021/05/03 23:27] thegarnet |
ofa2021-05:notes:ofa_day_01 [2021/05/18 06:53] (current) |
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* Q/A Session Video Notes | * Q/A Session Video Notes | ||
* One Pager For Today - Template | * One Pager For Today - Template | ||
+ | * Tactics/ | ||
* Brainstorming | * Brainstorming | ||
* Extra Training Notes - **TITLE** | * Extra Training Notes - **TITLE** | ||
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* This this funnel, we will be taking the framework and doing different versions of it | * This this funnel, we will be taking the framework and doing different versions of it | ||
+ | 00:33:00 | ||
+ | |||
+ | |||
+ | How do these tie into the funnel we are creating over the next 30 days? | ||
* 1 - do it yourself | * 1 - do it yourself | ||
* 2 - do it with you | * 2 - do it with you | ||
- | * 3 - do it for you | + | * 3 - done for you |
- | Very basic funnel: | + | |
- | * Video of ourselves selling | + | * There are many kinds of funnels you can created, but we will do a simple funnel |
+ | * 5 day lead challenge - is a two page squeeze funnel | ||
+ | |||
+ | |||
+ | We will be building a very basic funnel: | ||
+ | * Video of ourselves selling | ||
+ | * perfect webinar secrets is one of Russell' | ||
* do it yourself version | * do it yourself version | ||
- | * upsell: offering the same thing in a "done with you" version | + | * upsell |
+ | * a six module course | ||
* a course we do together - going deeper - $97 - $200 | * a course we do together - going deeper - $97 - $200 | ||
* done with you | * done with you | ||
- | * upsell | + | * 2nd upsell: done for you version |
+ | * coaching call / implementation call | ||
+ | * $497 - $25K or beyond | ||
Everyday we will focus on one page, and see how others have done each of these things to see where we are going. | Everyday we will focus on one page, and see how others have done each of these things to see where we are going. | ||
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00:38:00 | 00:38:00 | ||
+ | |||
+ | One more thing, a byproduct | ||
+ | |||
+ | Values shift when going from each page to the next | ||
Order form bump - a byproduct | Order form bump - a byproduct | ||
+ | * earnings from this typically pays all Russell' | ||
+ | * this is a secret of online marketing | ||
+ | * Order form bump was added 2 years ago | ||
+ | * Guy who sold nothing as his order form bump for $10 - 3% of the people were happy to pay $10 for it | ||
+ | * Order form bump - something from | ||
+ | * $27 to $37 | ||
As we are creating the framework, there is a by product | As we are creating the framework, there is a by product | ||
+ | * Book: Rework | ||
* Russell reading "sell your byproducts" | * Russell reading "sell your byproducts" | ||
- | * Everything has a byproduct - lumber industry - using sawdust in various ways. | + | |
- | * the experience of building a company and building software was waste compared to the actual work. But we turned it into a book, and it made lots of money for the company. | + | |
- | * | + | * people at a lumber company have to see their waste |
+ | * Last book " | ||
+ | * Rock band Willco - documentary of their creative process and infighting - stepping stone to wider audience | ||
+ | * Kingsford charcoal | ||
+ | * Software companies dont usually think about writing books, or bands recording their process | ||
- | Inside funnel, selling one product | + | Funnels are selling frameworks |
+ | * What is my charcoal? | ||
+ | * Recording audio version of book - order form bump | ||
+ | * Webinar secrets - the slides - the order form bump | ||
+ | |||
+ | |||
+ | 00:42:00 | ||
+ | |||
+ | Inside funnel, selling one framework | ||
* then the framework byproduct, then the done with you, and done for you | * then the framework byproduct, then the done with you, and done for you | ||
+ | * we will create this over the next 30 days - step 1, step 2, step 3, step 4 | ||
+ | |||
+ | This is a map of where we are going. Funnel for a framework you have created in the past, or a new framework we create together. | ||
+ | Some people dont know what their big idea is... | ||
- | This next 30 days is like an experiment - we are testing this out | + | So look at it this way: This next 30 days is like an experiment - we are testing this out |
- | Russell first product was how to make a potato gun - no skills, had no results | + | Russell first product was how to make a potato gun - no skills, |
- | Russell tells story about wrestling in college, spring break, another guy getting supported by his wife | + | Russell tells story about springbreak, |
+ | * they didn't know what to do | ||
* his friend got the idea of making a potato gun | * his friend got the idea of making a potato gun | ||
* they googled | * they googled | ||
* went to home depot to buy the part | * went to home depot to buy the part | ||
* built a bunch of potato guns | * built a bunch of potato guns | ||
- | * went out shooting them | + | * next weekend - went out shooting them with their wives |
+ | * Now back to real life | ||
* Going to class at Boise State | * Going to class at Boise State | ||
* Russell think "this isn't going to work. I dont know anything." | * Russell think "this isn't going to work. I dont know anything." | ||
- | * then Russell realized he knew how to make potato guns | + | * then Russell realized he knew how to make potato guns - that is something he knows that other people dont know |
- | * He went to overture and discovered 18,000 were searching for this | + | * He went to overture and discovered 18,000 were searching for this, per month, people trying to get this same result |
+ | * Wow, 18,000 want to learn this! What if I create a product out of my framework? | ||
* So he thought about creating a product out of his framework | * So he thought about creating a product out of his framework | ||
* Got a camera, filmed themselves doing all the steps | * Got a camera, filmed themselves doing all the steps | ||
* The first version is a test to learn the steps in the process | * The first version is a test to learn the steps in the process | ||
+ | It wont be perfect, but that is ok. | ||
- | speed reading expert to create all these things.... | + | 00:46:00 |
- | couponing business | + | Goal is to learn all the pieces |
+ | Then Russell started selling the do it yourself version | ||
+ | * then the ad costs started increasing | ||
+ | * a friend suggested an upsell - like McDonalds | ||
+ | * McDonalds makes more money off the upsells, the fries and coke | ||
+ | * How about selling a Potato Gun Kit? | ||
+ | * Figure out how to make a kit and send it out.... Russell found someone already selling a kit, so he teamed up with them. | ||
+ | * Russell added an upsell page for $197 to sell the potato gun kit | ||
+ | |||
+ | But, the market is small | ||
+ | |||
+ | So got into speed reading: | ||
+ | * speed reading expert to create all these things.... | ||
+ | |||
+ | couponing business | ||
got into supplements | got into supplements | ||
* the supplements | * the supplements | ||
+ | network marketing company | ||
+ | * someone else owns the product. But this is ok. What is the end result people want. | ||
+ | * what are the steps | ||
+ | * make your own framework - one of the steps in the framework is to buy certain products | ||
+ | * get the customers, then refer them to the network marketing company | ||
+ | |||
+ | what is the result that my dream clients want? | ||
+ | * your product is one piece of that puzzle | ||
+ | |||
+ | What about people buying clothing? | ||
+ | * What is the purpose for getting dressed up - create a framework | ||
+ | * if you are the expert in this buisness, you have already gotten the result, and you can sell all kinds of products around that result | ||
+ | |||
+ | Dont stress. Just relax and go on the journey with Russell - Over 1000 people have won 2 comma club award inside click funnels | ||
- | for someone to get the ultimate result, | + | what is the framework you should create |
- | * Those things are core results | + | |
+ | simplify and break it down: | ||
+ | * Within your business there is always a big result, and ultimate result | ||
+ | * what kind of funnel? | ||
+ | * The dream thing you can do for your client is usually big | ||
+ | * so we arent selling the ultimate result on the front end | ||
+ | * for someone to get the ultimate result, what are all the things they need | ||
+ | * Those things are core results | ||
- | 0:52 | + | **0:52** |
+ | * on the way to ultimate result - core results | ||
+ | * core results | ||
+ | * all kinds of them that lead up to the ultimate result | ||
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* easier to sell core result: Want more traffic to your website? | * easier to sell core result: Want more traffic to your website? | ||
- | Showing his book set - and how each core result contributes to the ultimate results | + | Showing his book set - that is an ultimate result, each book is a core result |
* What are our versions of each of his books? | * What are our versions of each of his books? | ||
- | | + | |
- | * Within core results are splinter | + | |
- | * DOTCOM Secrets | + | |
+ | * Within core results are splinter | ||
+ | * Look at DOTCOM Secrets | ||
+ | * 28 chapters - each a splinter framework | ||
+ | * result is a funnel - what are the frameworks to teach? | ||
* For webinar | * For webinar | ||
* write the webinar - script | * write the webinar - script | ||
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* show up sequence | * show up sequence | ||
* traffic | * traffic | ||
- | | + | |
+ | | ||
+ | * taking one thing - make it a lead magnet | ||
+ | * in 30 day challenge, we are going to go one step bigger | ||
+ | * over 30 days focus on getting people one core result | ||
+ | * the do it for yourself, do it with you, do it for you | ||
+ | |||
+ | * example of getting more people to show up to webinars - turn that into a lead magnet, and give it away for free. | ||
* Core result plus splinter results - and build out a sales funnel for it | * Core result plus splinter results - and build out a sales funnel for it | ||
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* Want to focus on building just one funnel | * Want to focus on building just one funnel | ||
+ | |||
+ | |||
+ | The morning class is strategy - giving over all concepts | ||
+ | |||
+ | One pagers - these are each day, what to do | ||
+ | * store the one pager for each day in your free account | ||
+ | |||
+ | 00:57:00 | ||
+ | |||
+ | * One pager includes video of Russell at his house doing the assignment with us | ||
+ | |||
+ | * question 1 : dream customer | ||
+ | * question 2 : core result to get for your dream customer | ||
+ | * question 3 : what other frameworks can you create, to put inside core result | ||
+ | * question 4 : which framework is the sexiest, to become the front end offer | ||
+ | * focus on this one for the front end of the funnel | ||
+ | * question 5 : byproduct - for the order form bump | ||
+ | * could be contracts you use | ||
+ | * question 6 : done with you version - what would that look like | ||
+ | * question 7 : done for you, what would that look like | ||
+ | |||
+ | Onepager also includes extra training for the high achievers | ||
+ | * Jim Edwards | ||
+ | * several videos from pretraining week - we must believe this will work | ||
+ | * help us understand the overarching principles | ||
+ | * Russell has launched and crashed more businesses than anyone - one of the videos talk about that | ||
+ | * Video for people who say they are not technical | ||
+ | |||
+ | The essential tools.... | ||
+ | |||
+ | Can build a onepager for your framework - powerful way to create one pagers | ||
+ | |||
+ | Funnelscripts is amazing tool makes writing the copy easier | ||
+ | |||
+ | 01:02:00 | ||
+ | |||
+ | Save the onepager for today in your account - it will save your notes, you can look through them later | ||
+ | |||
+ | https:// | ||
+ | |||
+ | |||
+ | Live every day at noon eastern. | ||
+ | |||
+ | Onepager is the tactics of implementation | ||
+ | |||
+ | Later in the day is live coaching, the implementation call, with coaches who have been doing this for over two years. | ||
+ | |||
+ | Get an accountability partner, a person, one person, who you can talk to directly - talk with them about the assignments, | ||
+ | |||
+ | |||
+ | |||
+ | ===== Bonus notes ====== | ||
+ | //More reinforcement of the things covered today// | ||
+ | |||
0:32 | 0:32 | ||
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- | |||
- | .... More notes to finish later .... | ||
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===== Tactics - Homework Instruction Video ===== | ===== Tactics - Homework Instruction Video ===== | ||
- | Link: | + | Link: https:// |
- | * Length: | + | * Length: |
+ | * Russel Brunson at home doing the same work at home - Showing what to do and how to do it | ||
+ | * The best way to be successful at this program: (Russell has been teaching entrepreneurs for 20 years) | ||
+ | * trust the program | ||
+ | * Encouragement to do the assignments every day in the moment | ||
+ | * do the homework - talk to the implementation coaches | ||
+ | * Waiting and coming back later misses the momentum | ||
+ | * be in the facebook group - that is where the community and communication happens | ||
+ | * accountability partners | ||
+ | * entrepreneurship is lonely, so find people who dream and think like you do | ||
+ | * work together to make sure both successful | ||
+ | * 03m:50s story of his first accountability partner - $10K exchanged checks - check cashed if miss a call, don't do the homework, etc. Miss something, and the check is cashed | ||
+ | * exchange a promise with your accountability partner, something that increases the skin in the game helps | ||
+ | * come and do the homework as quick as you can - if you get stuck, make use of the implementation coaches | ||
+ | * 05m: | ||
+ | * this OFA is updated version 2.0 | ||
+ | |||
+ | 06:00 | ||
+ | |||
+ | * Where we are at, where we are going | ||
+ | * the doodle for each day | ||
+ | * they stack on each other, so it is important to do them in order | ||
+ | * Recount the questions | ||
+ | |||
+ | * 08:00 - Serve in the community and help other people - serve them - help answer their questions - coaching other people and helping them " | ||
+ | |||
+ | * homework is light today | ||
+ | |||
+ | * 08:40 - extra videos for the high achievers | ||
+ | * Jim Edwards | ||
+ | * who is your dream customer, who is your customer avatar - talk about it in this video | ||
+ | * Free version of funnelscripts light - super helpful | ||
+ | * fill out the forms, gives outline of customer avatar - tells about dream customer | ||
+ | * do this assignment | ||
+ | |||
+ | * 10:00 three other videos for belief week | ||
+ | * believing this process will work for you | ||
+ | * why is belief so important | ||
+ | * Russells OFA story - Russell tells his ups and downs | ||
+ | * Who not the how - makes things so much easier - this will free you of important handcuffs | ||
+ | |||
+ | * 11:10 - essential tools | ||
+ | * He wants us to get the hardbound versions with the latest info, most updated frameworks | ||
+ | * boxed set, with workbook | ||
+ | * Clickfunnels - building out funnels this week, so get an account | ||
+ | * Free one pager account to | ||
+ | * Wants us to build 20 or 30 one pagers to give out to our customers | ||
+ | * Funnel Scripts has some free tools | ||
+ | * help for writing tons of copy | ||
- | .... More notes to finish later .... | + | * Next experience: 2 comma club live experience |
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====== OFA Day 1 One Pager Template ====== | ====== OFA Day 1 One Pager Template ====== | ||
- | One Pager Video (14min) Note | ||
* Russell Brunson at home doing the same work at home - Showing what to do and how to do it | * Russell Brunson at home doing the same work at home - Showing what to do and how to do it | ||
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- | ====== OFA Day 1 Homework Instruction Video ====== | ||
- | One Pager Video (14min) Note | ||
- | * Russel Brunson at home doing the same work at home - Showing what to do and how to do it | ||
- | * Encouragement to do the assignments every day in the moment | ||
- | * be in the facebook group | ||
- | * accountability partners | ||
- | * 03m:50s story of his first accountability partner - $10K exchanged checks - check cashed if miss a call, dont do the homework, etc. | ||
- | * 05m:47s many people changed their lives | ||
- | * this is updated version 2.0 | ||
- | * 06:00 | ||
- | * . | ||
- | * 08:00 - Serve in the community and help other people - serve them - help answer their questions - coaching other people and helping them " | ||
- | * 08:40 - extra videos for the high achievers | ||
- | * Jim Edwards | ||
- | * customer avatar - talk about it in this video | ||
- | * Free version of funnel scripts light | ||
- | * fill out the forms, gives outline of customer avatar - tells about dream customer | ||
- | * do this assignment | ||
- | * 10:00 three other videos for belief week | ||
- | * why is belief so important | ||
- | * Russells OFA store | ||
- | * Who not the how - makes things so much easier | ||
- | * 11:10 - essential tools | ||
- | * He wants us to get the hardbound versions with the latest info | ||
- | * Clickfunnels | ||
- | * Free one pager account to | ||
- | * Wants us to build 20 or 30 one pagers to give out to our customers | ||
- | * Funnel Scripts has some free tools | ||
- | * 2 comma club live experience | ||