ofa2021-05:notes:ofa_day_01
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ofa2021-05:notes:ofa_day_01 [2021/05/03 22:52] thegarnet |
ofa2021-05:notes:ofa_day_01 [2021/05/18 06:53] (current) |
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| ====== OFA Day 01 Week 1 - Mission 1 - Rough Draft====== | ====== OFA Day 01 Week 1 - Mission 1 - Rough Draft====== | ||
| - | // | + | // |
| - | {{page> | + | {{page> |
| - | Day #YY - Week NN Mission | + | Day #01 - Week 01 Mission |
| - | Strategy Video Link: [[.|link]] | + | Strategy Video Link: [[https:// |
| - | * Length: | + | * Length: |
| + | * Timestamps below are from the start of the video, 10 minutes in. | ||
| - | One Pager link: [[.|link]] | + | One Pager link: [[https:// |
| - | Question Help Session: [[.|link]] | + | Additional helpful things: |
| - | * Ask Questions At: [[.|link]] | + | * Mission Control (Guide 5) For Week 1: Week 1 Questions Go Here! [[https://www.facebook.com/ |
| - | * Length: 2 hours | + | * Russell' |
| - | * Mission Control For Week 4: [[https:// | + | * Russell' |
| - | * These are found in the Unit for consulting calls - [[https:// | + | * Russell' |
| + | * Russell' | ||
| + | * Implementation call replays (Guide 6) - [[https:// | ||
| + | * Day 1 with Morag - [[https:// | ||
| + | * FB One Funnel Away Challenge For May 3rd, 2021 - https:// | ||
| Line 31: | Line 36: | ||
| * Q/A Session Video Notes | * Q/A Session Video Notes | ||
| * One Pager For Today - Template | * One Pager For Today - Template | ||
| + | * Tactics/ | ||
| * Brainstorming | * Brainstorming | ||
| * Extra Training Notes - **TITLE** | * Extra Training Notes - **TITLE** | ||
| Line 169: | Line 175: | ||
| * This this funnel, we will be taking the framework and doing different versions of it | * This this funnel, we will be taking the framework and doing different versions of it | ||
| + | 00:33:00 | ||
| + | |||
| + | |||
| + | How do these tie into the funnel we are creating over the next 30 days? | ||
| * 1 - do it yourself | * 1 - do it yourself | ||
| * 2 - do it with you | * 2 - do it with you | ||
| - | * 3 - do it for you | + | * 3 - done for you |
| + | |||
| + | |||
| + | * There are many kinds of funnels you can created, but we will do a simple funnel | ||
| + | * 5 day lead challenge - is a two page squeeze funnel | ||
| - | Very basic funnel: | + | We will be building a very basic funnel: |
| - | * Video of ourselves selling | + | * Video of ourselves selling |
| + | * perfect webinar secrets is one of Russell' | ||
| * do it yourself version | * do it yourself version | ||
| - | * upsell: offering the same thing in a "done with you" version | + | * upsell |
| + | * a six module course | ||
| * a course we do together - going deeper - $97 - $200 | * a course we do together - going deeper - $97 - $200 | ||
| * done with you | * done with you | ||
| - | * upsell | + | * 2nd upsell: done for you version |
| + | * coaching call / implementation call | ||
| + | * $497 - $25K or beyond | ||
| Everyday we will focus on one page, and see how others have done each of these things to see where we are going. | Everyday we will focus on one page, and see how others have done each of these things to see where we are going. | ||
| Line 186: | Line 205: | ||
| 00:38:00 | 00:38:00 | ||
| + | |||
| + | One more thing, a byproduct | ||
| + | |||
| + | Values shift when going from each page to the next | ||
| Order form bump - a byproduct | Order form bump - a byproduct | ||
| + | * earnings from this typically pays all Russell' | ||
| + | * this is a secret of online marketing | ||
| + | * Order form bump was added 2 years ago | ||
| + | * Guy who sold nothing as his order form bump for $10 - 3% of the people were happy to pay $10 for it | ||
| + | * Order form bump - something from | ||
| + | * $27 to $37 | ||
| As we are creating the framework, there is a by product | As we are creating the framework, there is a by product | ||
| + | * Book: Rework | ||
| * Russell reading "sell your byproducts" | * Russell reading "sell your byproducts" | ||
| - | * Everything has a byproduct - lumber industry - using sawdust in various ways. | + | |
| - | * the experience of building a company and building software was waste compared to the actual work. But we turned it into a book, and it made lots of money for the company. | + | |
| - | * | + | * people at a lumber company have to see their waste |
| + | * Last book " | ||
| + | * Rock band Willco - documentary of their creative process and infighting - stepping stone to wider audience | ||
| + | * Kingsford charcoal | ||
| + | * Software companies dont usually think about writing books, or bands recording their process | ||
| - | Inside funnel, selling one product | + | Funnels are selling frameworks |
| + | * What is my charcoal? | ||
| + | * Recording audio version of book - order form bump | ||
| + | * Webinar secrets - the slides - the order form bump | ||
| + | |||
| + | |||
| + | 00:42:00 | ||
| + | |||
| + | Inside funnel, selling one framework | ||
| * then the framework byproduct, then the done with you, and done for you | * then the framework byproduct, then the done with you, and done for you | ||
| + | * we will create this over the next 30 days - step 1, step 2, step 3, step 4 | ||
| + | This is a map of where we are going. Funnel for a framework you have created in the past, or a new framework we create together. | ||
| - | This next 30 days is like an experiment - we are testing this out | + | Some people dont know what their big idea is... |
| - | Russell first product was how to make a potato gun - no skills, had no results | + | So look at it this way: This next 30 days is like an experiment |
| - | Russell tells story about wrestling in college, spring break, another guy getting supported by his wife | + | Russell first product was how to make a potato gun - no skills, he had no results to start with |
| + | |||
| + | Russell tells story about springbreak, | ||
| + | * they didn't know what to do | ||
| * his friend got the idea of making a potato gun | * his friend got the idea of making a potato gun | ||
| * they googled | * they googled | ||
| * went to home depot to buy the part | * went to home depot to buy the part | ||
| * built a bunch of potato guns | * built a bunch of potato guns | ||
| - | * went out shooting them | + | * next weekend - went out shooting them with their wives |
| + | * Now back to real life | ||
| * Going to class at Boise State | * Going to class at Boise State | ||
| * Russell think "this isn't going to work. I dont know anything." | * Russell think "this isn't going to work. I dont know anything." | ||
| - | * then Russell realized he knew how to make potato guns | + | * then Russell realized he knew how to make potato guns - that is something he knows that other people dont know |
| - | * He went to overture and discovered 18,000 were searching for this | + | * He went to overture and discovered 18,000 were searching for this, per month, people trying to get this same result |
| + | * Wow, 18,000 want to learn this! What if I create a product out of my framework? | ||
| * So he thought about creating a product out of his framework | * So he thought about creating a product out of his framework | ||
| * Got a camera, filmed themselves doing all the steps | * Got a camera, filmed themselves doing all the steps | ||
| * The first version is a test to learn the steps in the process | * The first version is a test to learn the steps in the process | ||
| + | It wont be perfect, but that is ok. | ||
| - | speed reading expert to create all these things.... | + | 00:46:00 |
| - | couponing business | + | Goal is to learn all the pieces |
| + | Then Russell started selling the do it yourself version | ||
| + | * then the ad costs started increasing | ||
| + | * a friend suggested an upsell - like McDonalds | ||
| + | * McDonalds makes more money off the upsells, the fries and coke | ||
| + | * How about selling a Potato Gun Kit? | ||
| + | * Figure out how to make a kit and send it out.... Russell found someone already selling a kit, so he teamed up with them. | ||
| + | * Russell added an upsell page for $197 to sell the potato gun kit | ||
| + | |||
| + | But, the market is small | ||
| + | |||
| + | So got into speed reading: | ||
| + | * speed reading expert to create all these things.... | ||
| + | |||
| + | couponing business | ||
| got into supplements | got into supplements | ||
| * the supplements | * the supplements | ||
| + | network marketing company | ||
| + | * someone else owns the product. But this is ok. What is the end result people want. | ||
| + | * what are the steps | ||
| + | * make your own framework - one of the steps in the framework is to buy certain products | ||
| + | * get the customers, then refer them to the network marketing company | ||
| + | |||
| + | what is the result that my dream clients want? | ||
| + | * your product is one piece of that puzzle | ||
| + | |||
| + | What about people buying clothing? | ||
| + | * What is the purpose for getting dressed up - create a framework | ||
| + | * if you are the expert in this buisness, you have already gotten the result, and you can sell all kinds of products around that result | ||
| + | |||
| + | Dont stress. Just relax and go on the journey with Russell - Over 1000 people have won 2 comma club award inside click funnels | ||
| - | for someone to get the ultimate result, | + | what is the framework you should create |
| - | * Those things are core results | + | |
| + | simplify and break it down: | ||
| + | * Within your business there is always a big result, and ultimate result | ||
| + | * what kind of funnel? | ||
| + | * The dream thing you can do for your client is usually big | ||
| + | * so we arent selling the ultimate result on the front end | ||
| + | * for someone to get the ultimate result, what are all the things they need | ||
| + | * Those things are core results | ||
| - | 0:52 | + | **0:52** |
| + | * on the way to ultimate result - core results | ||
| + | * core results | ||
| + | * all kinds of them that lead up to the ultimate result | ||
| Line 256: | Line 343: | ||
| * easier to sell core result: Want more traffic to your website? | * easier to sell core result: Want more traffic to your website? | ||
| - | Showing his book set - and how each core result contributes to the ultimate results | + | Showing his book set - that is an ultimate result, each book is a core result |
| * What are our versions of each of his books? | * What are our versions of each of his books? | ||
| - | | + | |
| - | * Within core results are splinter | + | |
| - | * DOTCOM Secrets | + | |
| + | * Within core results are splinter | ||
| + | * Look at DOTCOM Secrets | ||
| + | * 28 chapters - each a splinter framework | ||
| + | * result is a funnel - what are the frameworks to teach? | ||
| * For webinar | * For webinar | ||
| * write the webinar - script | * write the webinar - script | ||
| Line 267: | Line 358: | ||
| * show up sequence | * show up sequence | ||
| * traffic | * traffic | ||
| - | | + | |
| + | | ||
| + | * taking one thing - make it a lead magnet | ||
| + | * in 30 day challenge, we are going to go one step bigger | ||
| + | * over 30 days focus on getting people one core result | ||
| + | * the do it for yourself, do it with you, do it for you | ||
| + | |||
| + | * example of getting more people to show up to webinars - turn that into a lead magnet, and give it away for free. | ||
| * Core result plus splinter results - and build out a sales funnel for it | * Core result plus splinter results - and build out a sales funnel for it | ||
| Line 275: | Line 373: | ||
| * Want to focus on building just one funnel | * Want to focus on building just one funnel | ||
| + | |||
| + | |||
| + | The morning class is strategy - giving over all concepts | ||
| + | |||
| + | One pagers - these are each day, what to do | ||
| + | * store the one pager for each day in your free account | ||
| + | |||
| + | 00:57:00 | ||
| + | |||
| + | * One pager includes video of Russell at his house doing the assignment with us | ||
| + | |||
| + | * question 1 : dream customer | ||
| + | * question 2 : core result to get for your dream customer | ||
| + | * question 3 : what other frameworks can you create, to put inside core result | ||
| + | * question 4 : which framework is the sexiest, to become the front end offer | ||
| + | * focus on this one for the front end of the funnel | ||
| + | * question 5 : byproduct - for the order form bump | ||
| + | * could be contracts you use | ||
| + | * question 6 : done with you version - what would that look like | ||
| + | * question 7 : done for you, what would that look like | ||
| + | |||
| + | Onepager also includes extra training for the high achievers | ||
| + | * Jim Edwards | ||
| + | * several videos from pretraining week - we must believe this will work | ||
| + | * help us understand the overarching principles | ||
| + | * Russell has launched and crashed more businesses than anyone - one of the videos talk about that | ||
| + | * Video for people who say they are not technical | ||
| + | |||
| + | The essential tools.... | ||
| + | |||
| + | Can build a onepager for your framework - powerful way to create one pagers | ||
| + | |||
| + | Funnelscripts is amazing tool makes writing the copy easier | ||
| + | |||
| + | 01:02:00 | ||
| + | |||
| + | Save the onepager for today in your account - it will save your notes, you can look through them later | ||
| + | |||
| + | https:// | ||
| + | |||
| + | |||
| + | Live every day at noon eastern. | ||
| + | |||
| + | Onepager is the tactics of implementation | ||
| + | |||
| + | Later in the day is live coaching, the implementation call, with coaches who have been doing this for over two years. | ||
| + | |||
| + | Get an accountability partner, a person, one person, who you can talk to directly - talk with them about the assignments, | ||
| + | |||
| + | |||
| + | |||
| + | ===== Bonus notes ====== | ||
| + | //More reinforcement of the things covered today// | ||
| + | |||
| 0:32 | 0:32 | ||
| Line 359: | Line 511: | ||
| - | |||
| - | .... More notes to finish later .... | ||
| Line 366: | Line 516: | ||
| ===== Tactics - Homework Instruction Video ===== | ===== Tactics - Homework Instruction Video ===== | ||
| - | Link: | + | Link: https:// |
| - | * Length: | + | * Length: |
| + | * Russel Brunson at home doing the same work at home - Showing what to do and how to do it | ||
| + | * The best way to be successful at this program: (Russell has been teaching entrepreneurs for 20 years) | ||
| + | * trust the program | ||
| + | * Encouragement to do the assignments every day in the moment | ||
| + | * do the homework - talk to the implementation coaches | ||
| + | * Waiting and coming back later misses the momentum | ||
| + | * be in the facebook group - that is where the community and communication happens | ||
| + | * accountability partners | ||
| + | * entrepreneurship is lonely, so find people who dream and think like you do | ||
| + | * work together to make sure both successful | ||
| + | * 03m:50s story of his first accountability partner - $10K exchanged checks - check cashed if miss a call, don't do the homework, etc. Miss something, and the check is cashed | ||
| + | * exchange a promise with your accountability partner, something that increases the skin in the game helps | ||
| + | * come and do the homework as quick as you can - if you get stuck, make use of the implementation coaches | ||
| + | * 05m: | ||
| + | * this OFA is updated version 2.0 | ||
| + | |||
| + | 06:00 | ||
| + | |||
| + | * Where we are at, where we are going | ||
| + | * the doodle for each day | ||
| + | * they stack on each other, so it is important to do them in order | ||
| + | * Recount the questions | ||
| + | |||
| + | * 08:00 - Serve in the community and help other people - serve them - help answer their questions - coaching other people and helping them " | ||
| + | |||
| + | * homework is light today | ||
| + | |||
| + | * 08:40 - extra videos for the high achievers | ||
| + | * Jim Edwards | ||
| + | * who is your dream customer, who is your customer avatar - talk about it in this video | ||
| + | * Free version of funnelscripts light - super helpful | ||
| + | * fill out the forms, gives outline of customer avatar - tells about dream customer | ||
| + | * do this assignment | ||
| + | |||
| + | * 10:00 three other videos for belief week | ||
| + | * believing this process will work for you | ||
| + | * why is belief so important | ||
| + | * Russells OFA story - Russell tells his ups and downs | ||
| + | * Who not the how - makes things so much easier - this will free you of important handcuffs | ||
| + | |||
| + | * 11:10 - essential tools | ||
| + | * He wants us to get the hardbound versions with the latest info, most updated frameworks | ||
| + | * boxed set, with workbook | ||
| + | * Clickfunnels - building out funnels this week, so get an account | ||
| + | * Free one pager account to | ||
| + | * Wants us to build 20 or 30 one pagers to give out to our customers | ||
| + | * Funnel Scripts has some free tools | ||
| + | * help for writing tons of copy | ||
| - | .... More notes to finish later .... | + | * Next experience: 2 comma club live experience |
| Line 386: | Line 584: | ||
| ====== OFA Day 1 One Pager Template ====== | ====== OFA Day 1 One Pager Template ====== | ||
| - | One Pager Video (14min) Note | ||
| * Russell Brunson at home doing the same work at home - Showing what to do and how to do it | * Russell Brunson at home doing the same work at home - Showing what to do and how to do it | ||
| Line 428: | Line 625: | ||
| - | ====== OFA Day 1 Homework Instruction Video ====== | ||
| - | One Pager Video (14min) Note | ||
| - | * Russel Brunson at home doing the same work at home - Showing what to do and how to do it | ||
| - | * Encouragement to do the assignments every day in the moment | ||
| - | * be in the facebook group | ||
| - | * accountability partners | ||
| - | * 03m:50s story of his first accountability partner - $10K exchanged checks - check cashed if miss a call, dont do the homework, etc. | ||
| - | * 05m:47s many people changed their lives | ||
| - | * this is updated version 2.0 | ||
| - | * 06:00 | ||
| - | * . | ||
| - | * 08:00 - Serve in the community and help other people - serve them - help answer their questions - coaching other people and helping them " | ||
| - | * 08:40 - extra videos for the high achievers | ||
| - | * Jim Edwards | ||
| - | * customer avatar - talk about it in this video | ||
| - | * Free version of funnel scripts light | ||
| - | * fill out the forms, gives outline of customer avatar - tells about dream customer | ||
| - | * do this assignment | ||
| - | * 10:00 three other videos for belief week | ||
| - | * why is belief so important | ||
| - | * Russells OFA store | ||
| - | * Who not the how - makes things so much easier | ||
| - | * 11:10 - essential tools | ||
| - | * He wants us to get the hardbound versions with the latest info | ||
| - | * Clickfunnels | ||
| - | * Free one pager account to | ||
| - | * Wants us to build 20 or 30 one pagers to give out to our customers | ||
| - | * Funnel Scripts has some free tools | ||
| - | * 2 comma club live experience | ||
| Line 665: | Line 833: | ||
| * Very easy to get overloaded if you do this. Focus on 1 for now, and then next month do your second. | * Very easy to get overloaded if you do this. Focus on 1 for now, and then next month do your second. | ||
| * Here is a way to do two "at once": Put all your focus into one of them.... But as you are doing it, if you get flashes of inspiration about the second, keep a list of those flashes about the second. Quickly write down the flash, get it out of your mind, and focus back on the first. Later you can go through those inspirations for the second while you are then focusing on it. | * Here is a way to do two "at once": Put all your focus into one of them.... But as you are doing it, if you get flashes of inspiration about the second, keep a list of those flashes about the second. Quickly write down the flash, get it out of your mind, and focus back on the first. Later you can go through those inspirations for the second while you are then focusing on it. | ||
| + | * E.P.M.: What does Russell mean by the term ' | ||
| + | * My answer: | ||
| + | * Can you break that one thing into multiple steps? For example was there any preparation needed? (For example obtaining the raw parts to build the potato gun.) Or how can the customer know they are a good candidate, is there anything they can do to prepare to get the best result? | ||
| + | * Let me know if that helps, or share with more specific about what your one thing is, and I will help you brainstorm some more about it! :) | ||
| + | * E.P.M.: the one thing happens to be meditation. So should I break that down into multiple steps? | ||
| + | * Yes, I think that has awesome opportunities for breaking down into multiple step! Here are some possibilities: | ||
| + | * The whole point is to really list the steps it took you to use meditation to achieve the best results. | ||
| + | * And hopefully, those extra steps improve the chances of your customer achieving the result you achieved. | ||
| + | |||
| + | |||
ofa2021-05/notes/ofa_day_01.1620082327.txt.gz · Last modified: 2021/05/04 02:52 (external edit)
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