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- | ====== Funnel Research ====== | ||
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- | A sales funnel is a set of steps that bring a user to completing a purchase with your business. | ||
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- | ClickFunnels is what almost everyone talks about when they mention creating an online sales funnel. But are they the only choice? | ||
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- | * [[https:// | ||
- | * Neil talks about funnels without mentioning Click Funnels. | ||
- | * In this article he focuses on why Facebook advertising is different than advertising in other places. | ||
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- | ===== Split Testing or A/B Testing ===== | ||
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- | * [[https:// | ||
- | * Uses funnel visualization using [[https:// | ||
- | * "A funnel is a series of pages leading up to the goal URL." | ||
- | * Things needed: | ||
- | * Create a goal name, like "white paper A download", | ||
- | * Define the funnel, which can be up to ten pages, to help you find out where people are dropping off before completing the goal. | ||
- | * Give a value to the goal, this will allow ROI to be calculated | ||
- | * Another article: [[https:// | ||
- | * How to analyze landing pages, and the elements that can be tested: | ||
- | * Headlines | ||
- | * Copy | ||
- | * Color - background and text colors | ||
- | * Font size | ||
- | * Purchase path - note: lowering page loading speed may cause drop offs | ||
- | * How to analyze signup forms | ||
- | * Test trust elements | ||
- | * Guarantees | ||
- | * Better business logo | ||
- | * VeriSign logo | ||
- | * Test email conversion | ||
- | * Open rates | ||
- | * copy | ||
- | * cliock throughts | ||
- | * Plain Text vs. HTML | ||
- | * Calls to Action - CTA | ||
- | * Usability and A/B Test Results | ||
- | * Run A Mom Test - how deos a normal web user respond to your page | ||
- | * Run an Online 5-Second test | ||
- | * [[https:// | ||
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