web_development:funnel_research
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web_development:funnel_research [2020/10/23 08:26] thegarnet created |
web_development:funnel_research [2020/10/23 13:37] |
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| - | ====== Funnel Research ====== | ||
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| - | ClickFunnels is what almost everyone talks about when they mention creating an online sales funnel. But are they the only choice? | ||
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| - | ===== Split Testing or A/B Testing ===== | ||
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| - | * [[https:// | ||
| - | * Uses funnel visualization using [[https:// | ||
| - | * "A funnel is a series of pages leading up to the goal URL." | ||
| - | * Things needed: | ||
| - | * Create a goal name, like "white paper A download", | ||
| - | * Define the funnel, which can be up to ten pages, to help you find out where people are dropping off before completing the goal. | ||
| - | * Give a value to the goal, this will allow ROI to be calculated | ||
| - | * Another article: [[https:// | ||
| - | * How to analyze landing pages, and the elements that can be tested: | ||
| - | * Headlines | ||
| - | * Copy | ||
| - | * Color - background and text colors | ||
| - | * Font size | ||
| - | * Purchase path - note: lowering page loading speed may cause drop offs | ||
| - | * How to analyze signup forms | ||
| - | * Test trust elements | ||
| - | * Guarantees | ||
| - | * Better business logo | ||
| - | * VeriSign logo | ||
| - | * Test email conversion | ||
| - | * Open rates | ||
| - | * copy | ||
| - | * cliock throughts | ||
| - | * Plain Text vs. HTML | ||
| - | * Calls to Action - CTA | ||
| - | * Usability and A/B Test Results | ||
| - | * Run A Mom Test - how deos a normal web user respond to your page | ||
| - | * Run an Online 5-Second test | ||
| - | * [[https:// | ||
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web_development/funnel_research.txt ยท Last modified: 2020/10/23 13:37 (external edit)
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