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====== One Funnel Away Challenge January 2021 ======
[[How To Subscribe To These Class Notes]]  *  [[Look Over Garnet's Shoulder]]


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** THIS PAGE IS A SAMPLE OF Garnet's Class Notes FOR ONE DAY **

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===== Week 2 - Mission 5 Notes =====

//Partial notes... Not finished yet!! More later! :) //

Length: 46 minutes

   .... More notes here ....

00:16:00

  * Upsells
  * 30% of the people were saying yes to $297 upsell, whereas only 3% would have accepted 
  * "Buyer in motion will stay in motion"
  * make friction on the first page as low as possible to get the buyers
    * next page, sell the product, $297 - much easier, they already said yes, next yes so much easier
    * already sold them on the core concept.

  * Sales video to sell $7 thing is way more difficult than the $297 thing
  * spend all the work selling the cheap iorresistible offer...  the copy for the upsell is easier "you got this first thing already, you
  * "Always a method to the madness"

00:19:00
  * 100 visitor test
    * Selling $197 product on a page - 100K visitors. Upsel to $97
      * 2% bought
      * 20% bought upsell
    * flipped it around, low ticket 15%, upsel, 20% bought - 20% of 15% was a lot bigger.

   .... More notes here ....

00:23:00
  * Done with you - uopsell
  * Last is do it for you - we talk about this next week.

  * For do it with you
    * doodle of us sitting at desk
    * dream customer is looking over your shoulder, "over the shoulder coaching program"
    * Not creating all new content, teaching same thing
    * Turn flagship framework (1 hour for its steps)  we now take its steps
      * telling initial origin story. 30 sec, 10 min, exactly how to do it
      * this is module #1 - full hour for a step
      * deep dive on just first step in the training
      * becomes over the shoulder coaching program

  * We have been doing this in OFA
    * one pager - where russell does each step with you, looking over shoulder, does it with us
  * upsell is not a whole new product or whole new course.  upsell is the book.

  * Actual examples
    * https://www.perfectwebinarsecrets.com - $7 version of framework 
      * could be 3 min, 10 min, or one hour
      * Team is now doing split testing!  Russell frustrated! :)
      * showing offer stack
        * $7 the first value stack, first framework
      * after someone buys it - upsell page
        * thank you for ordering - i promise something you will love
        * one more thing people hear me, and .....
        * taking perfect webinar, and 10x secrets, a bump to 6 hours mastercast, each step hour by hour $297
        * Deeper dive of concepts
        * upsell offer swipe - increasing value
    * Content multiplier formula:
      * turned his presentation into a book - printed it out, and stapled - free plus shipping
      * content multipler framework - do it yourself
      * Peng Joon
      * Upsell is done with you version - upsell page. -5 huge bonusses
      * very cool image of template $7 
        * strategy - master class - detail behind every step
        * cool content multiplier image, showing each step and how they turn into full videos
        * chance to work directly with the person

  * Goal

  * Plan for this weekend
    * If we were to teach our framework, wanted me to teach a class, pay to go deeper
    * how many classes to make it longer format?
      * what would it look like


   .... More notes needed here ....

  * One pager...  OnePager: https://www.onefunnelaway.com/together
    * breaking down our framework into modules
    * thinking about the offer stack for the upsell offer stack


  * We have hopefully realized we are doing more than just selling products
  * DONT BE STRESSED!  Just create the first one and plug it in. Perfectionists relax! :)


  * AffiliateBootCamp.com
    * Russells first $1000 course - 79 people
    * so excited - going to over deliver - 8 modules
    * did a 9th, 10th, more more 18 modules
    * Someone wanted a refund because they were upset that the course never ends!

  * Highest completion work ever on this class!
  * Many are keeping up! Many trying to catch up.
  * "The onepagers will not disappear!" - Russell

  * OnePager: https://www.onefunnelaway.com/together
  * Steve has a great video tomorrow
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