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courses:books:the_confidential_internet_intelligence_manuscript:start [2020/04/12 20:49] adminuser [I. Email Marketing] |
courses:books:the_confidential_internet_intelligence_manuscript:start [2020/06/08 10:24] (current) |
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Testing shows Wednessday is not the best day. | Testing shows Wednessday is not the best day. | ||
- | For details, see: [[work: | + | For details, see: [[work: |
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+ | Possible to make 89% more on an offer just by changing when it is sent out. | ||
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+ | === B. 2 Elements of a Successful " | ||
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+ | First rule of Email marketing - **Get your email opened!** | ||
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+ | job number 1 - grab recipients attention | ||
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+ | devices that can backfire - "hype, capital letters, exclamation | ||
+ | marks, and other devices that are equivalent to “screaming” on | ||
+ | the Internet." | ||
+ | * These get the emails classed as spam, leave them unread, and can increase the unsubscribe rate | ||
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+ | == 1. Friendly Tone == | ||
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+ | Exercise: in email box look at the emails that rivet your attention and are most likely to get clicked and opened. | ||
+ | * Emails coming from friends | ||
+ | * not ones that look commercial in nature | ||
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+ | write subject with same kind of tone as emails from your friends | ||
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+ | == 2. Curiosity Factor == | ||
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+ | Dont do the selling right in the email. Instead, encourage a clickthrough to a website. | ||
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+ | Risk is not clicking - and many times you don't click. So what is common about the times you do click? | ||
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