Courses : Books studied like courses
The Confidential Internet Intelligence Manuscript
by Mark Joyner, CEO, Aesop.com, Copyright 2001 Aesop.com, 50 pages
Personal copy of PDF in Evernote in Simpleology notebook
pg. 11
tiny eelements that can be changed:
marketing processs has many distinct elements. Gestalt tries to select a winning combination of individual changes from many possible permutations.
a combination might be a particular TV commercial with a particular website. The website may perform better with a different commercial.
Look for isolated variable tests that give a positive result independent of gestalt.
Example: Dissonance elements - explained in Lessons Learned
Page 15 example from Killer Tactic's Journal of an affiliate programming earning an average guy $17K
Pg. 15
Be true to the scientific process, liated as:
Warning: Don't let intuition outweigh critical analysis.
Pg. 18
When following advice, use principles that someone applies themselves.
Hard to grasp lessons may need to be personally applied to make them understandable.
Possibly world's most powerful and economical form of markeeting
“The Internet is the only place on earth where you can truly market everyday with no money – or very little money – if you know how.”
List of most important discoveries about email marketing
Pg. 19
When is as important as the what.
Testing shows Wednessday is not the best day.
For details, see: private_the_confidential_internet_intelligence_manuscript
Possible to make 89% more on an offer just by changing when it is sent out.
First rule of Email marketing - Get your email opened!
job number 1 - grab recipients attention
devices that can backfire - “hype, capital letters, exclamation marks, and other devices that are equivalent to “screaming” on the Internet.”
Exercise: in email box look at the emails that rivet your attention and are most likely to get clicked and opened.
write subject with same kind of tone as emails from your friends
Dont do the selling right in the email. Instead, encourage a clickthrough to a website.
Risk is not clicking - and many times you don't click. So what is common about the times you do click?